Month: July 2017

Imprint takes on Orlando!

Imprint Group likes to surprise people, give them an experience they weren’t expecting, which means showcasing Orlando – the land of Disney and Universal Studios – can be difficult.  Research is my thing, I spend a lot of time finding the hidden gems and treasures of this city so we can provide our clients unique ideas and opportunities they never would have thought of on their own.  Orlando is so much more than our theme parks and colorful characters, it’s a playground for corporate clients who come to work and to play.  We’ve done our job well if we’ve created a rich, diverse, and extraordinary experience that inspires a return visit to this amazing sunshine state.

Imprint Group Is Your Orlando Event Planning Partner

What helps is our eclectic team – we have such different backgrounds and perspectives, all of which come together to provide unique solutions for the average corporate event. Within our team, we have members who love theme parks, they are the first in line when a new ride opens or they worked their for years, so have a deep knowledge of its offerings and the various logistics involved in planning a program there. We have our outdoorsy people who regularly experience Orlando’s outdoor adventures from Glow Kayaking to private island excursions or yoga on the beach. We have our urban millennials who eat out every night and are our resident experts on market dine-arounds, wine tasting or fancy smores overlooking downtown from a high-rise.  These are the types of experiences your typical Orlando visitor never thinks they might have, they leave and say “wow, Orlando was so much more than Disney and everything I thought it would be.” That feeling is the Imprint difference we strive to create when we talk to a client and propose our ideas and services; it’s the feeling that brings us to work each day and keeps us smiling.

We can’t wait to introduce you to Imprint Group Orlando!

by Shannon Rodriguez, Sr. Creative Solutions Manager

 

Filed under: Destination Management, Florida, Live Music and Entertainment, Meetings and Events

The Imprint Difference: From Disney to a Unique DMC

Transitioning from a very corporate, 100k+ employee company to a 20+ employee company was a big deal for me.  Before I joined Imprint Group six months ago, I was working at one of, if not the most well-know Fortune 500 companies in the world – Disney. The experience was invaluable, it was exciting and helped shape me into the hard-working person I am today.

The Disney story started with a mouse and grew into a multi-billion-dollar phenomenon people save for years to experience. Disney is a unique entity, using its own home-built programs, world-class service, and business structure unlike any other. I worked as a Guest Experience Manager, or as most know it, a Front Desk Manager for five years. This is a really challenging job, I quickly grew a thick skin and learned to deal with a wide array of issues I never could have dreamed of. The skills I learned in guest service, problem-solving, creative thinking, cast recognition, theming, and more have transferred beautifully to my new position here at Imprint Group as a Creative Solutions Coordinator.

When I read about Imprint and the job description for Coordinator, I didn’t truly trust it was real.  I had been wanting to transition into the event world for a while, yet every job I shadowed or looked into did not match my ideas –  which were quickly becoming dreams – of what I thought being an event planner would be. I wanted a chance to use my creativity, to build relationships with clients and help bring their ideas to fruition in ways they could not imagine. I wanted to learn from experienced individuals in the event industry, network with other people like me, and push the limits of what a team could accomplish.

Joining Imprint has been a dream realized. Disney was a fantastic playground for me to learn and grow, but they are a well-oiled machine with a fairly strict training guide to keep it that way.  All of their services are provided in-house from staffing to staging to entertainment, which can be convenient for the guest and guarantees consistent service, but it also means the events are routine and produced regularly.  As Ariel would say… “I want more.”

When a client works with Imprint Group, we don’t hand over a list of packaged events they can choose from.  With every client, we spend a lot of time understanding their goals, the message they’re trying to convey, the makeup of the audience and the overall feeling they want their attendees to walk away with. We develop a story board of ideas, personalized to our client for their event. We send customized proposals to every person we work with giving validity to our mantra “Events with Identity.”  I believe this has a far greater impact then the mass-produced experiences most traditional DMCs offer, and our clients agree.  That’s why more than 75% of our customers come back year after year for our services.

Other companies talk branding, theming, and forming lasting relationships with their guests or clients, but Imprint Group acts on all of those and brings them to a whole other level that sets us apart.

by Carolyn Carpuso, Creative Solutions Coordinator

 

Filed under: Creative Branding & Design, Things We Love

The Rebrand Process: From AXS to Imprint Group

When you start talking about a rebrand for a company, the first and most important thing you must ask (and really understand) is WHY? First, because this is a painful process and why go through it if you don’t have to? But more so, to ensure you understand your brand so any change is long lasting and felt by your audience. This is who we became the Imprint Group.

For us, we have spent the past few years building momentum and developing our approach in a way that truly feels different as a company. As we’ve improved our game, we determined that what’s important to us about what we do, is delivering a real IDENTITY to each and every event. We always aim to make our client’s brand felt in a way that advances their agenda.

Becoming Imprint Group…

Our job is to help them make an impression, or an IMPRINT if you will. Ultimately, we decided that a unique approach and unique culture deserved a new name. A name that would clearly define our vision and goal. So Imprint Group was born! “Events with Identity” serves as our tagline making our message clear.

But how can you take an idea or new brand and bring it to life? We wanted the brand to be “felt” not “heard.” For me, I always knew I wanted to utilize a fingerprint as the logotype. But I was unsure of the color. After late night creative conversations with the team, we rested on a multi-colored thumbprint to represent color psychologies. I mean, every event is different, right? We didn’t just stop there, though. We needed to convey the perfect brand voice, essence, image, and overall care that we have for our clients in a single image. From the font all the way to the lexicon used in conversation, it needs to be consistent with the idea that we are easy to talk to and care about making your event distinct.

Once we had a true understanding of the overall feel and intangibles, the rest fell into place pretty easily. Following a standard that was first set with the early discussions of why and how, we created campaigns across multiple platforms to support the roll out of our new brand. From photos, to videos, to giveaways and sponsorships, we aim to leave our own fingerprint on the market.

The rebrand process has been a long haul, but entirely worth it. The focus now is communicating our core values of vision, passion, communication, identity, impact, innovation, and integrity through not only everything that we say, but more importantly everything that we do!

By John Gillette, The Architect / Brand Manager

Filed under: Creative Branding & Design